Amazon opens Kindle bookstore to iPhone, iPod



Amazon.com opened up its vast electronic bookstore to the Apple iPhone and iPod on Wednesday, less than a month after unveiling the latest generation of its e-book reader, the Kindle.
Amazon said a free software program available from Apple's online App Store turns an iPhone or an iPod touch into an electronic reader capable of reading books from the Kindle library of more than 240,000 titles.



"Kindle for iPhone and iPod touch is a great way for customers to catch up on their current book wherever they are," said Amazon Kindle vice president Ian Freed.
The Seattle-based online retail giant said its "Whispersync" feature allows a reader to save their place in a book regardless of the device they are using.
"Kindle customers can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle or Kindle 2," it said.
Electronic books cannot be bought directly using the application but must be transferred from a Kindle or bought from Amazon's online Kindle Store using a computer or the Web browser on the Apple devices.
"Kindle for iPhone and iPod touch" is available through Apple's App Store or at itunes.com/appstore.
Other applications on the market also turn the iPhone into e-book readers but this is the first time that Amazon is making its huge catalog available for the hot-selling smartphone.
Magazines and newspapers offered by Amazon for the Kindle are not available for the iPhone or iPod touch, however.
The Apple application also does not have the read-aloud, or text-to-speech feature offered on the Kindle 2, the slimmer, faster version of the original Kindle released less than a month ago and shipped to customers just last week.
The Kindle 2, which costs 359 dollars, has two gigabytes of memory, allowing it to hold more than 1,500 books compared with 200 for the original Kindle, and 16 shades of gray text as opposed to four in the first Kindle.
Amazon does not release sales figures for the Kindle but according to analysts it has sold more than 500,000 of the devices.
Internet search giant Google also plans to make its vast online library of more than 1.5 million public domain books available for mobile phones such as the iPhone or T-Mobile G1, which is powered by Google's Android software.
Google, however, will initially only be offering books in the public domain -- those which are not under copyright -- for mobile phones.
Amazon, on the other hand, offers the latest releases through its Kindle Store, including 104 of 112 New York Times bestsellers.
Moody's Investors Service, meanwhile, upgraded the longterm ratings of Amazon.com to investment grade on Wednesday, citing its "ability to generate strong growth and maintain healthy profitability during a very challenging retail climate."
Amazon shares were up 6.06 percent shortly before the close of Wall Street on Wednesday at 65.44 dollars.
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Wednesday, March 4th 2009
Chris Lefkow
           


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