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Shows were due to get underway Thursday in tents set up in Damrosch Park within the Lincoln Center, a huge complex permanently hosting The Metropolitan Opera, New York City Ballet and New York Philharmonic Orchestra.
The New York event is the first of the leading, twice-yearly fashion weeks also held in London, Milan and Paris.
"Starting tomorrow, one of the world's most eye-catching events comes to one of the world's greatest cultural institutions, as we kick off Mercedes-Benz Fashion Week at Lincoln Center", Mayor Michael Bloomberg said Wednesday.
"For years, the famed fashion tents have drawn people from all over the world to New York city, and the buzz is even greater this year with it debuting at its new home at Lincoln Center."
Part of the buzz undoubtedly centers around what is being billed as Fashion Week's first-ever plus-size only runway show, featuring women who far more closely resemble the average American female figure than their super-slender runway counterparts.
With 27 percent of American adults now considered obese, the show, hosted by OneStopPlus.com, could also be a nod to the steadily expanding market in plus-size fashion.
Fashion Week in New York is attended by some 230,000 people and brings an estimated 770 million dollars in economic activity to a city where 175,000 people are employed in the fashion industry, the mayor's office says.
Until this year, Fashion Week had taken place in more cramped conditions at Bryant Park, near Times Square.
"Lincoln Center is an ideal location for the semi-annual events, with more outdoor space than was available at Bryant Park and terrific transit access, including the Number One subway line, or as it will be called this week: The Fashion Line", Bloomberg said.
The mayor was accompanied at the opening ceremony by designer and Council of Fashion Designers of America (CFDA) president Diane von Furstenberg, whose collection will be shown Sunday.
Friday will feature "Fashion Night Out" when city stores stay open late and fashionistas are encouraged to shop and party into the wee hours.
Fashion Week will hold about 100 events, from straightforward design shows to a celebration of legendary fashionista Karl Lagerfeld to an invitation-only "Victoria's Secret VIP Suite."
There are definite signs of a return to the good times for fashion, even if the US economy as a whole is only barely reemerging from recession.
The September issues of Vogue, Elle, Harper's Bazaar and W are thicker and glossier than they have been in a long time, providing an instant indication of healthy advertising revenues.
The doorstopper Vogue issue is only slightly thinner than the famous pre-recession issue of September 2007, the subject of a documentary.
In the warm-up to the main events, young designers have already been busy showing off their wares at the CFDA Fashion Incubator workshops.
"It's interesting because we each have four mentors specialized in the fashion industry to give us advice on avoiding the classic slip-ups in new businesses," said Alice Ritter, a young French designer.
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The New York event is the first of the leading, twice-yearly fashion weeks also held in London, Milan and Paris.
"Starting tomorrow, one of the world's most eye-catching events comes to one of the world's greatest cultural institutions, as we kick off Mercedes-Benz Fashion Week at Lincoln Center", Mayor Michael Bloomberg said Wednesday.
"For years, the famed fashion tents have drawn people from all over the world to New York city, and the buzz is even greater this year with it debuting at its new home at Lincoln Center."
Part of the buzz undoubtedly centers around what is being billed as Fashion Week's first-ever plus-size only runway show, featuring women who far more closely resemble the average American female figure than their super-slender runway counterparts.
With 27 percent of American adults now considered obese, the show, hosted by OneStopPlus.com, could also be a nod to the steadily expanding market in plus-size fashion.
Fashion Week in New York is attended by some 230,000 people and brings an estimated 770 million dollars in economic activity to a city where 175,000 people are employed in the fashion industry, the mayor's office says.
Until this year, Fashion Week had taken place in more cramped conditions at Bryant Park, near Times Square.
"Lincoln Center is an ideal location for the semi-annual events, with more outdoor space than was available at Bryant Park and terrific transit access, including the Number One subway line, or as it will be called this week: The Fashion Line", Bloomberg said.
The mayor was accompanied at the opening ceremony by designer and Council of Fashion Designers of America (CFDA) president Diane von Furstenberg, whose collection will be shown Sunday.
Friday will feature "Fashion Night Out" when city stores stay open late and fashionistas are encouraged to shop and party into the wee hours.
Fashion Week will hold about 100 events, from straightforward design shows to a celebration of legendary fashionista Karl Lagerfeld to an invitation-only "Victoria's Secret VIP Suite."
There are definite signs of a return to the good times for fashion, even if the US economy as a whole is only barely reemerging from recession.
The September issues of Vogue, Elle, Harper's Bazaar and W are thicker and glossier than they have been in a long time, providing an instant indication of healthy advertising revenues.
The doorstopper Vogue issue is only slightly thinner than the famous pre-recession issue of September 2007, the subject of a documentary.
In the warm-up to the main events, young designers have already been busy showing off their wares at the CFDA Fashion Incubator workshops.
"It's interesting because we each have four mentors specialized in the fashion industry to give us advice on avoiding the classic slip-ups in new businesses," said Alice Ritter, a young French designer.
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