Real Madrid remain top brand in Europe according to KPMG study



Berlin ) - Spanish giants Real Madrid remain the most valuable club in Europe according to the Football Clubs' Valuation report published Thursday by accountancy firm KPMG.

Manchester United stayed second despite their on-pitch struggles in the Premier League while Real's domestic rivals Barcelona leapfrogged Bayern Munich into third.



The fifth annual report ranks clubs based on their Enterprise Value, a metric created by analysing profitability, popularity, sporting potential, TV rights and stadium ownership to January 1, 2020.
That means the impact of the coronavirus was not considered.
"Club values have certainly been affected," wrote Andrea Sartori, global head of sport at KPMG, "but the immediate impact cannot yet be quantified."
Borussia Dortmund and Schalke also represent the Bundesliga in the top 15 while there are nine Premier League clubs, seven Spanish and six Italian sides in the top 32.
The top 15 are:
Club Value in billions of euros
Real Madrid 3.478
Manchester United 3.342
Barcelona 3.193
Bayern Munich 2.878
Liverpool 2.658
Manchester City 2.606
Chelsea 2.216
Tottenham Hotspur 2.067
Paris Saint-Germain 1.911
Arsenal 1.852
Juventus 1.735
Borussia Dortmund 1.281
Atletico Madrid 1.197
Roma 0.983
Schalke 0.814

Thursday, May 28th 2020
(dpa
           


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