Time offering 'customized' experimental magazine

Readers are being encouraged to log on to timeinc.com/mine to choose content from five of the eight titles to create their own free 36-page "customized" magazine, which can be received either in print or online.
Time said 231,000 print and online copies of each issue will be available and readers can receive a new issue of "Mine" magazine every two weeks for 10 weeks.
"We're always looking at new ways to engage readers with our trusted content," Stephanie George, a Time Inc. executive vice president, said in a statement.
Lexus is the sole advertiser for the magazine, which will feature four single-page ads for the luxury automaker.
"We're excited to have a partner like Time Inc. who saw this as an opportunity to showcase their innovation and shake up the way magazines are read," said David Nordstrom, Lexus vice president of marketing.
Like many US newspapers, Time and other news weeklies have been suffering from a decline in print advertising, a drop in circulation and the migration of readers to free news online.
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