Yahoo! delivers promised homepage overhaul



SAN FRANCISCO- Yahoo! on Tuesday began rolling out a promised major redesign of its homepage as the struggling Internet pioneer worked to revitalize its image and incorporate hot new online trends.
The debut of the promised overhaul came several months ahead of schedule and as speculation grew of renewed talks of an online search deal between Yahoo! and global technology giant Microsoft.



Yahoo! delivers promised homepage overhaul
The new Yahoo! homepage features a customizable toolbar on the left of the page, which allows users to connect with their favorite outside applications including hot online services such as Facebook and MySpace.
"Today's launch represents the most significant change to the Yahoo! homepage since the company's inception," Sunnyvale, California-based Yahoo! said in a release.
"This launch is a major milestone in the Yahoo! Open Strategy, which seeks to mesh the Yahoo! experience with the best online content and services."
Yahoo! began its Open Strategy early last year in a move that built on a Facebook-led trend to open once walled operating platforms to hip, fun or useful applications made by outside developers or other Internet services.
Yahoo! lets homepage users choose from 65 applications to customize "My Favorites" boxes.
Favorites can include email services provided by Yahoo! rivals Google and America Online as well as links to social-networking websites Facebook and MySpace.
Facebook and MySpace users are able to share "status" updates with friends directly from Yahoo! homepages.
Yahoo! said it is providing simple tools for users to make their own homepage applications linking to preferred Web addresses.
Portions of the homepage provide glimpses at trends, hot search topics, and "fun facts" gathered from the Internet. The homepage also lets people tailor "hyper-local news" feeds focused on topics that most interest them.
Yahoo! said that it is working on synchronizing homepages on people's personal computers with those on smart phones for "a more seamless PC to mobile integration."
The new Yahoo! homepage is available in the United States at yahoo.com/trynew and was to be rolled out in France, India, and Britain in the coming week.
The Yahoo! homepage had more than 113 million US users as of June, rising 17.2 percent in the course of the preceding year, according to comScore statistics cited by the Internet firm.
Yahoo! reportedly has more that 570 million users worldwide, reaching nearly 51 percent of the Internet-using population.
Company executives hope the early launch will give the firm a much needed shot in the arm. Yahoo! was expected to release its second quarter earnings on Tuesday, with traders predicting a dip in earnings.
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Tuesday, July 21st 2009
AFP
           


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