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"Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it," said YouTube product manager Shenaz Zack.
YouTube said a user whose video is eligible would receive an email and an "Enable Revenue Sharing" message would appear next to the video.
"Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share," YouTube said.
YouTube did not reveal a breakdown of the proposed revenue share.
It said individual video partnerships would only be available in the United States for now but that it hopes to extend the program internationally soon.
Google bought YouTube in 2006 for 1.65 billion dollars but the Mountain View, California-based Internet search and advertising giant has not yet managed to turn a profit with the site despite its massive global popularity.
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YouTube said a user whose video is eligible would receive an email and an "Enable Revenue Sharing" message would appear next to the video.
"Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share," YouTube said.
YouTube did not reveal a breakdown of the proposed revenue share.
It said individual video partnerships would only be available in the United States for now but that it hopes to extend the program internationally soon.
Google bought YouTube in 2006 for 1.65 billion dollars but the Mountain View, California-based Internet search and advertising giant has not yet managed to turn a profit with the site despite its massive global popularity.
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