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The Baroness' father Philippe first enlisted an artist to design Mouton's label in 1924, and every label since 1945 has featured a new work of art. The artists receive 10 cases of wine in lieu of money for payment.
Xu, 47, is the art director of the Today Art Museum, a major Beijing contemporary museum.
"It's above all else a personal choice rather than a commercial choice," Herve Berland, managing director of Chateau Mouton Rothschild, told AFP.
He said the Baroness "gives a chance to artists from different countries... China has become a major consumer of fine wine, so it seems natural to select a Chinese artist."
The 2008 vintage, still resting in Mouton's cellars in Pauillac in southwestern France, will arrive on shop shelves in France in January and in Asia and America in February.
Originally resold on the futures market in the spring of 2009 for approximately 150 euros (200 dollars) per bottle, the wine currently sells for 600 euros in France and 900 in Hong Kong.
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Xu, 47, is the art director of the Today Art Museum, a major Beijing contemporary museum.
"It's above all else a personal choice rather than a commercial choice," Herve Berland, managing director of Chateau Mouton Rothschild, told AFP.
He said the Baroness "gives a chance to artists from different countries... China has become a major consumer of fine wine, so it seems natural to select a Chinese artist."
The 2008 vintage, still resting in Mouton's cellars in Pauillac in southwestern France, will arrive on shop shelves in France in January and in Asia and America in February.
Originally resold on the futures market in the spring of 2009 for approximately 150 euros (200 dollars) per bottle, the wine currently sells for 600 euros in France and 900 in Hong Kong.
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